Critical Consumerism and the Learning Society

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Judy Hodgman
University of Tasmania
PO Box 1214 Newnham, Tasmania, 7250 Australia
e-mail: Judy.Hodgman@utas.edu.au

This paper addresses the problems concerned with the learning society and the development of the skills, knowledge and processes needed by consumers to operate critically in the market place. Critical consumerism accommodates social and environmental imperatives in the consumer decision-making process and, as such, should form part of the core curriculum at Secondary and Post-Compulsory levels of schooling. This paper presents a summary of an investigation that sought to improve consumer education, through an understanding of consumers' decision-making process, behaviour and values, and the skills and processes needed to enact a policy of critical consumerism. This is important knowledge for educators as sustainable development cannot be achieved without critical consumerism.

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